Bold Flavors, Modern Identity
Industry
Pretzel Shop
Pretzel Shop
Market
Berlin, Germany
Berlin, Germany
The brief
Pretz’d is a Berlin-based pretzel shop bringing a modern twist to a classic treat. The mission was to create a visual identity that exudes playfulness while maintaining a refined and approachable aesthetic. The challenge was to balance the bold flavors of Pretz’d with a design that feels premium yet inviting, appealing to a diverse urban audience. Pretz’d isn’t just about pretzels—it’s about delivering an experience that combines tradition with creativity, rooted in Berlin’s vibrant culture. The goal was to craft a visual identity that stands out in a competitive market, while embodying warmth, fun, and sophistication.
The design
The Pretz’d identity merges vintage charm with a clean, modern sensibility. The logo features a custom typeface that incorporates subtle speckles, evoking the texture of freshly baked pretzels. This detail, paired with a Scandinavian-inspired sans-serif font, creates a bold yet friendly impression.
The color palette blends warm gold and soft sand tones with contrasting deep blue. These shades reflect the richness of the brand’s offerings and add a touch of elegance to its visual presence. Typography further supports the brand’s story, with dynamic contrasts between sleek sans-serif and playful handwritten fonts.
The brand assets include logo variations, menu designs, and packaging concepts that extend the identity across digital and physical touchpoints. Every element emphasizes Pretz’d’s commitment to quality, creativity, and an unforgettable customer experience.
