Showcasing a Distinctive Wooden Toy Workshop, blending Sustainability with educational innovation
Industry
Toy Manufacturing, Education
Market
Serbia
The brief
Kuća 357 is the result of Tanja's lifelong passion for working with children and her desire to create something meaningful. After many years in her field, she decided to start a new chapter by founding this unique workshop. In an industry where toys are often created with a focus on entertainment alone, Kuća 357 stands out by introducing innovative, educational toys that contribute to children's development.
During the design process of the logo, inspiration was drawn from retro motifs and the rich heritage of old Carpentry workshops. The main objective was to establish harmony between creativity, aesthetics, and functionality. The reinterpretation of selected details aimed to set the logo apart from conventional designs, imbuing it with a distinct uniqueness.
The design
The corporate identity of Kuća 357 centers around pastel earth tones, wood tones, and green. These colors were meticulously chosen for their calming effect, which is essential for maintaining focus and concentration—critical factors in the learning process. Additionally, these shades convey the gentleness and safety of the products, a crucial aspect for parents when choosing toys for their children.
The green color in the palette symbolically connects to nature and ecology, Reinforcing the environmentally friendly nature of Kuća 357's products. This choice emphasizes the workshop's commitment to Sustainability and its efforts to minimize ecological impact, making it a conscientious choice for parents who value Sustainability in their purchases.
"From the moment my first toy got into a child's hands, I knew I wanted to give children a sense of Absolute pleasure. When I say Absolute pleasure, I mean every feeling a wooden educational toy can provide, from the Magical tactile feel to its purpose to the original packaging designed with love and respect. That's why, with Absolute trust, I entrusted the design of my entire brand to Ivana. She made my toys even more unique, so I will always be Grateful to her for that."
Tatjana, Founder of Kuca 357
