A warm, nature-inspired brand identity for a wooden toy workshop blending childhood joy, ecological awareness, and educational purpose.
Industry
Toy Manufacturing, Education
Market
Serbia
The brief
Kuća 357 is the passion project of Tanja, an experienced educator who wanted to create more than just toys, she envisioned tools for growth. In a market dominated by plastic and passive entertainment, Kuća 357 introduces handcrafted wooden toys that spark curiosity, encourage learning, and feel like home.
Inspired by vintage signage and traditional carpentry symbols, the logo was designed to capture both heritage and imagination. The goal: to create a visual identity that felt charming yet functional, nostalgic yet modern.
The design
The identity revolves around gentle earth tones, wood-inspired textures, and muted greens, colors that foster calmness and support focus, both vital in a learning environment. The palette also communicates safety and care, aligning with what parents seek in early childhood products.
The inclusion of green reflects the brand’s environmental mission: sustainability isn’t a trend here, it’s the foundation. From material choices to visual tone, Kuća 357 presents a consciously crafted brand that values creativity, ecology, and emotional connection.
"From the moment my first toy got into a child's hands, I knew I wanted to give children a sense of Absolute pleasure. When I say Absolute pleasure, I mean every feeling a wooden educational toy can provide, from the Magical tactile feel to its purpose to the original packaging designed with love and respect. That's why, with Absolute trust, I entrusted the design of my entire brand to Ivana. She made my toys even more unique, so I will always be Grateful to her for that."
Tatjana, Founder of Kuca 357
