"Ivana came up with an impressive suggestion of our brand redesign which was a perfect visualization of the company's spirit and our tone of voice. She has an exceptional attention to detail, ability to understand customers' needs at a glance, and an inexhaustible readiness to meet even the toughest challenges."

Inga Chernova, Director at Upgraded

Hi, I’m Ivana, a brand designer who thrives on turning abstract ideas into visual stories. 
With a background in graphic design and a heart that beats for strategy, I work with businesses to build brands that feel as good as they look.
To me, design isn’t decoration, it’s a tool for connection, growth, and making your message impossible to ignore.
I’m not the designer you hire for a quick logo and call it a day. I’m here for the brands that want to mean something to their audience and themselves.
I bring structure to chaotic ideas, ask a lot of questions, and care deeply about the little details no one else notices because those are the ones that make the difference. Whether we’re working on a single product or a full brand rollout, I’m always thinking beyond the visuals.
My work lives at the intersection of strategy, emotion, and aesthetics, and I’m not afraid to cut what doesn’t serve the bigger picture. Because good design isn’t just pretty. It’s smart, intentional, and a little bit brave.
If that sounds like your kind of process, let’s talk.
Design services
Strategy & Creative Direction
Visual Identity
Packaging Design
Print & Digital Advertising
Social Media Design 
Web design
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