Bringing Serbian Heroes to Life
through the Craft of Exceptional Beers
through the Craft of Exceptional Beers
Industry
Craft Beer, Beverage
Market
Serbia
The brief
Đeneral & Tango Beers is a tribute to the legendary heroes of Serbia, blending tradition with innovation in every bottle. Each beer, from the bold Đeneral to the lively Tango, pays homage to the iconic figures from Serbia's past, offering a unique taste of the region's rich heritage.
At the heart of Đeneral & Tango's branding are hand-drawn portraits of two iconic Serbian heroes: General Draža Mihajlović on the label of Đeneral, and Blagoje Jovović on the label of Tango. These portraits are meticulously illustrated, capturing the essence of their characters and the bravery they represent. To elevate the labels' appeal, shiny blue and gold accents were delicately incorporated, adding a touch of sophistication and distinction. The typography was carefully chosen to evoke a sense of tradition and heritage, resonating with the timeless elegance of the era these figures represent.
The design
The labels of Đeneral & Tango Beers were designed with a deep respect for the past, yet with a modern touch that makes them stand out on today's shelves. The portraits, central to the design, are not just visual representations but embodiments of the heroes' stories. The addition of blue and gold accents enhances the visual appeal, while the typography reinforces the connection to Serbian cultural heritage. Together, these elements create a brand identity that is as distinctive as the beers themselves—rooted in history, yet vibrant and relevant in the present.
"We had an idea of bringing traditional and modern values together and Ivana did an incredible job. It exceeded our expectations on several projects and we look forward to future cooperation."
Branko, Founder of Đeneral & Tango Beers
