Branding elegance, mentorship & modern
Beauty education.
Industry
Beauty, Wellness, Education
Market
Montenegro, Global
Creating the visual identity for NATA Beauty Concept was a rewarding journey into the heart of the beauty industry. Even though the project remained in the conceptual phase, it pushed me to develop an aesthetic that could embody the vision of a forward-thinking beauty brand.
The brief
NATA Beauty Concept was envisioned as a high-end brand that bridges beauty services with mentorship and education. The client sought a brand that radiates elegance while being relatable to aspiring professionals and educators in the beauty industry.
The challenge: designing a system that feels luxe yet warm, elevated but accessible, ready to scale from one-on-one treatments to classrooms and stage lights.
The design
Inspired by minimalist luxury, the logo combines a sharp serif logotype with handwritten details to humanize the brand. The contrast between precision and softness reflects the brand's duality: a space where structure meets soul.
Muted neutrals and soft metallics dominate the palette, chosen to resonate with modern femininity, confidence, and calm. The supporting elements, layouts, typography system, and signature marks are crafted to be modular across packaging, online presence, and educational materials.
Though conceptual, this identity presents a brand ready to compete on a global scale. One that whispers rather than shouts, yet leaves a lasting impression.
